We're an active member of the Russian community, bringing economic benefits through our core business activities while also supporting community investment programmes.
Our mission requires us to improve quality of life and invest in local communities and so we have integrated corporate responsibility and sustainability into our business. We aim to operate in a responsible way by engaging with stakeholders and communities to support their sustainable development.
Through our core business activities - which generate income for employees, supplier payments and government taxes - our focus remains to invest in community partnerships and projects that address environmental and social issues.
Our community investment programmes focus on the following areas: environmental protection, active lifestyles, youth development, corporate volunteering and emergency relief.
As part of our water stewardship strategy we partner with governmental and non-governmental organisations to preserve and protect important watersheds, such as Volga, Baikal, their basins and watershed areas, including wetland habitats and biodiversity. We also promote and provide public awareness and educational activities around the issues of water protection and the separation and processing of solid household wastes.
Green Team environmental volunteers
Clearing up the shore on Black Sea Day
A volunteer at Lake Baikal
Schoolchildren learn about the Volga
Green Teams is an environmental educational project set up by Coca‑Cola HBC Russia in 2004. The project is run in cooperation with environmental organisations, educational institutions and public administrations.
Since 2004, the Green Teams have brought together over 52,000 people to make Russian cities cleaner and better places. Volunteers clear rubbish from city parks, rivers and reservoir banks, plant trees and provide sustainability lessons and workshops for teenagers.
Project volunteers include Coca‑Cola HBC employees and their families, as well as representatives of city administrations and environmental organisations, students and local people who are concerned about the sustainable development of their region. Since the project started, we've collected 1500 tons of rubbish.
Living Volga is an environmental project developed by Coca‑Cola HBC Russia together with UNESCO's Moscow Office in 2006. Its aim is to bring attention to issues in the Volga basin.
In 2008, the official Volga Day, 20 May, was set up and has been celebrated ever since. In 2016 WWF Russia became a partner of the programme.
Living Volga member cities include Yaroslavl, Nizhniy Novgorod, Kazan, Samara, Saratov, Volgograd, and Tolyatti. Each runs its own environmental and educational activities under the Living Volga project.
Living Volga brings together local people, high school students, university students, representatives of government authorities and other relevant organisations, as well as experts on the Volga basin biosphere reserves.
Black Sea Day is an annual environmental holiday run by the Coca‑Cola system in Sochi, Anapa, Novorossiysk and Gelendzhik. It includes a series of environmental lectures, environmentally themed activities and celebrations, with ecology experts among those taking part.
This project focuses on cleaning the shores of Lake Baikal; collecting, transporting and disposing of hard waste from the shore and creating cultural recreation facilities along the shoreline and in the Baikal Reserve area. The project has also built and repaired many kilometres of local tracks.
Over seven years more than 1,200 volunteers and 300 Coca‑Cola HBC Russia employees have taken part in environmental campaigns to clean up the shores of Lake Baikal.
As part of our health and wellness strategy, we support initiatives across Russia that encourage people to be more active. We’ve stepped up our efforts to achieve global objectives in this area for the Coca‑Cola system.
A street workout
Teenagers take part in Leather Ball - the Copa Coca‑Cola
Local sporting activities sponsored by Coca‑Cola HBC Russia
In 2015 50,000 teenagers took part in this football tournament in 50 cities and towns across Russia. The number of Russian schoolchildren taking part came to 600,000 overall.
During 2015, the Coca‑Cola system built 14 street workout venues in seven cities across Russia to keep people moving. The venues are free and available all year round for everybody to use. Professionally-led masterclasses are held on a regular basis.
When you want to change the world for the better, start close to home. We give our people the opportunity to help those who need it the most, encouraging them to invest their time in the things that inspire a better future.
Coca‑Cola HBC Russia's Christmas Caravan
Coca‑Cola HBC Russian's Christmas Caravan
An employee gives blood
Our Growing Kindness programme reaches out to children aged from 12 to 17 who are deprived of parental care.
“Christmas is coming…” — these words make us remember the magic of Christmas and New Year. Travelling the length and breadth of the country, covering dozens of thousands of kilometres, coming to those who lack love and warmth - that's the Coca‑Cola Christmas Caravan mission.
Thanks to Coca‑Cola HBC Russia volunteers, in 2015 Christmas came to 11,000 children from orphanages, hospitals and boarding schools in 73 Russian cities. We also work with with our customers and NGO partners to bring a happier Christmas to children every year.
Growing Kindness is a social and psychological programme that reaches out to children aged from 12 to 17 who are deprived of parental care. It was initiated by the Dobry brand in 2014.
Within two years of the programme starting up, 35 orphanages in eight Russian cities (Moscow, St Petersburg, Nizhniy Novgorod, Ekaterinburg, Rostov-on-Don, Vladimir, Novosibirsk and Vladivostok) had been taken under the wing of the company’s volunteers.
The programme consists of specially designed workshops, training and educational games that aim to prepare the children for independent adulthood.
Giving blood means giving life. Since 2008 we have been organising blood donation days at our plants and offices across the country. In 2015 alone, we ran ten events where our employees donated more than 70 litres of blood.
- 40% of Coca‑Cola Russia employees become volunteers and ambassadors for our community initiatives every year
Unemployment among young people remains a significant challenge in many markets. We support enterprise educational programmes and offer internships, as well as empower underprivileged young people by providing skills training and access to funding.
Working with universities
Welcoming students on a plant tour
Coca‑Cola HBC Russia supports talented young people and provides joint programmes with universities. For example, we've been providing annual scholarships and the opportunity to learn English abroad for the best students of South-Ural State University since 2007. Students also play an active part in our community initiatives such as Green Teams.
We invite students to visit our plants. During the tour students learn more about our business and find out about opportunities to start a career with us.
For over ten successive years Coca‑Cola HBC Russia has been supporting the Russian National Junior Water prize, giving young, talented students the opportunity to carry out research and scientific work on water stewardship projects.
As an official sponsor of the contest, every year, Coca‑Cola HBC Russia chooses the most significant project of the year and allocates a grant to make it happen.
Over 24,000 students have presented their water stewardship projects since 2004.
We have a strong relationship with our national Red Cross Society. This community partnership enables us to respond rapidly to emergencies by using our logistics and delivery systems to deliver safe drinking water. In 2016 the Coca‑Cola system signed an agreement with the Red Cross in Russia to develop our work together: in addition to emergency relief, our work will cover health training and fundraising.
Between 2010-16, Coca‑Cola Russia, working with the Red Cross, helped victims of natural disasters in Russia by providing drinking water to flood victims in Krymsk, Siberia and in the Far East, the Republic of Adygea and Vologda region. The total amount of relief water supplied exceeded 200 tons. Irina Arhipova, PA&C director, Coca‑Cola HBC Russia