19 April 2012, Coca‑Cola Hellenic Russia is launching its ninth annual ‘Green Teams’ community clean-up campaign in 25 cities across the country, commencing in Orel and Samara, Central Russia.
The event, which unites volunteers from the Company with members of environmental organisations, students, representatives of municipal bodies and local citizens, aims to remove and responsibly dispose of at least 50 tonnes of garbage from urban areas while helping to restore parks and natural habitats through an extensive tree-planting programme.
The ’Green Teams’ initiative was launched in 2004 in an effort to educate people about the importance of environmental protection, the appropriate disposal of waste, and actively engage residents in keeping their communities clean and tidy.
During the past eight years, ‘Green Teams’ have engaged more than 30,000 people who have collected more than 600 tonnes of waste. This year, Coca‑Cola Hellenic Russia hopes to attract at least 2,000 participants.
“It is very encouraging to see that more and more people are joining the ‘Green Teams’ every year,” said Irina Arkhipova, Public Affairs and Communications, Coca‑Cola Hellenic Russia. “As we continue extending the geographic reach of the clean-up we are hoping to achieve a significant reduction in the amount of rubbish littering communities throughout the year.”
In addition to Orel and Samara, the others cities embracing the ‘Green Teams’ project are: Moscow, St. Petersburg, Rostov, Volzhsky, Stavropol, Vladivostok, Novosibirsk, Barnaul, Krasnoyarsk, Yekaterinburg, Chelyabinsk, Perm, Tyumen, Nizhny Novgorod, Kazan, Kirov, Cheboksary, Voronezh, Ufa, Petrozavodsk, Solnechnogorsk, Istria, and Shchelkovo.