Coca‑Cola Hellenic and the Coca‑Cola Export Corporation have announced that a competition will be held in Russia to find the most original design for the famous “contour bottle”. The title of the competition will be “Coca‑Cola – 125 Happy Years”.

The contest is being held to mark the 125th anniversary of the Coca‑Cola brand. Participation is open to all Russian citizens over 18 years of age. Entries will be accepted between June 1st and September 30th 2011.

Creativity is encouraged in creating designs, including (but not limited to) colourful imagery, appliqué and the use of natural materials. Entries showing the most unexpected ideas will be welcomed. Entries will be judged on the following criteria: compliance with the theme of the contest, originality, aesthetic experience and quality of design. The competition will be judged by representatives of the two organisers. The creators of the fifteen best designs will meet in the final on November 15th 2011, when the winner will be selected. The winning designer will be rewarded with a trip to Atlanta, USA, including a visit to the legendary “World of Coca‑Cola” museum.