Our growth pillars

Our growth pillars

Our growth pillars

Our 2025 strategy is built upon five key pillars of growth – each of which is a core strength or competitive advantage, reflecting our capabilities and the significant opportunities that will help us deliver another step up in performance through 2025.

Coca-Cola HBC Moscow, RussiaCredit: Ed Robinson Coca-Cola HBC Moscow, RussiaCredit: Ed Robinson


When we take account of our rate of innovation, new product launches and reformulations, we have a product range that we can deploy across high value occasions and channels to create value from the substantial growth opportunities that exist.

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Just as our portfolio is now more consumer centric, our sales approach is becoming more customer centric – while at the same time evolving to provide the strongest, boldest and most flexible portfolio to an even wider range of customers. We use increasingly sophisticated market and customer insights to create category strategies, which unlock growth across various channels and create joint value for both our customers and Coca‑Cola HBC.

Coca-Cola HBC Moscow, RussiaCredit: Ed Robinson Coca-Cola HBC Moscow, RussiaCredit: Ed Robinson


We have a strong track record of driving efficiency and savings. Since 2015, we have taken a lot of cost out of the business, but there are always smarter and faster ways to operate which allow us to accelerate investments for growth into areas like cold drink equipment, production and logistics infrastructure, customer serv

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Cultivate the potential of our people

Coca‑Cola HBC is made up of more than 28,000 passionate, diverse and committed professionals. Identifying, nurturing and cultivating their talent is key. Our structure, large geographical footprint, and the diversity of markets provides our people with valuable and versatile operational experience. In turn, this comprehensive understanding of our business allows them to make a tangible contribution to our growth.

Earn our licence to operate

Enriching communities, caring for the environment and ensuring we act in a sustainable and ethical manner is central to our ethos. In 2018 we introduced a new set of ambitious sustainability targets, and have embarked on the World Without Waste journey with The Coca‑Cola Company. We also continue to reduce emissions from our operations and focus our minds and actions on water use and stewardship, ingredient sourcing, nutrition, wellness and wellbeing within our organisation and our communities. Read more about our sustainability targets here. 


2021-2025 targets

In 2016, we set out ambitious medium-term growth targets for 2020, which we have either consistently met or are well on track to meeting. In light of this progress, we have communicated a new set of targets, which underline our 2025 vision.

  • 5-6% FX-neutral revenue growth per annum, on average

  • 20-40bps EBIT margin growth per annum, on average

  • Employee engagement score greater than the high performing norm

  • Accomplish Mission 2025 sustainability commitments