It defines the activities in which we engage, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders – in the short, medium and long term.

Our resources

It starts with our resources. We manage the resources available to our business carefully:

• Financial: shareholders’ equity, debt

• Manufactured: plants, warehouses, distribution centres

• Human: employees, partners

• Intellectual: brands, standards, processes, corporate reputation

• Social: communities: customers, suppliers, diverse groups of stakeholders, NGOs (Non-Governmental Organisations), IGOs (Intergovernmental Organisations), industry coalitions

• Partnering: with The Coca‑Cola Company

We add value by

Sharing value

Coca‑Cola HBC creates value for stakeholders which, in turn, builds value for the business over time.

• Employees: developing, recognising and rewarding our people secures a skilled and motivated workforce

• The Coca‑Cola Company: investing in leading brands and our business, coupled with flawless execution in production and the marketplace, ensures a fruitful partnership for years to come

• Communities and environment: enriching the lives of communities, contributing to the public good and safeguarding the environment enhances our local presence and earns the trust of communities

• Customers: supporting our trade partners to build their business provides us with diverse range of channels

• Consumers: meeting consumer needs by offering choice and quality generates revenue, contributing to the sustainability of our business