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It defines the activities in which we engage, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders – in the short, medium and long term.
It starts with our resources. We manage the resources available to our business carefully:
Financial: shareholders’ equity, debt
Manufactured: plants, warehouses, distribution centres
Human: employees, partners
Intellectual: brands, standards, processes, corporate reputation
Social: communities: customers, suppliers, diverse groups of stakeholders, NGOs (Non-Governmental Organisations), IGOs (Intergovernmental Organisations), industry coalitions
Partnering: with The Coca‑Cola Company
investments into
the economy during its
presence in Russia
of procurement
is done locally
Coca‑Cola HBC creates value for stakeholders which, in turn, builds value for the business over time.
Employees: developing, recognising and rewarding our people secures a skilled and motivated workforce
The Coca‑Cola Company: investing in leading brands and our business, coupled with flawless execution in production and the marketplace, ensures a fruitful partnership for years to come
Communities and environment: enriching the lives of communities, contributing to the public good and safeguarding the environment enhances our local presence and earns the trust of communities
Customers: supporting our trade partners to build their business provides us with diverse range of channels
Consumers: meeting consumer needs by offering choice and quality generates revenue, contributing to the sustainability of our business