Creating Shared Value

Creating and sharing value

The Coca‑Cola HBC business model is at the heart of everything we do.

It defines the activities in which we engage, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders – in the short, medium and long term.

Our resources

It starts with our resources. We manage the resources available to our business carefully:

  • Financial: shareholders’ equity, debt

  • Manufactured: plants, warehouses, distribution centres

  • Human: employees, partners

  • Intellectual: brands, standards, processes, corporate reputation

  • Social: communities: customers, suppliers, diverse groups of stakeholders, NGOs (Non-Governmental Organisations), IGOs (Intergovernmental Organisations), industry coalitions

  • Partnering: with The Coca‑Cola Company

$6.2 billion

investments into 
the economy during its 
presence in Russia


of procurement
is done locally

We add value by

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Broadening our distribution while being more efficient

Coca-Cola HBC Moscow, RussiaCredit: Ed Robinson Coca-Cola HBC Moscow, RussiaCredit: Ed Robinson

Joining forces with our customers for flawless execution



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Focusing on local procurement and developing Russian suppliers



Coca-Cola HBC 

Moscow, Russia

Credit: Ed Robinson Coca-Cola HBC 

Moscow, Russia

Credit: Ed Robinson

And winning the trust of our consumers and stakeholders



Sharing value

Coca‑Cola HBC creates value for stakeholders which, in turn, builds value for the business over time.

  • Employees: developing, recognising and rewarding our people secures a skilled and motivated workforce

  • The Coca‑Cola Company: investing in leading brands and our business, coupled with flawless execution in production and the marketplace, ensures a fruitful partnership for years to come

  • Communities and environment: enriching the lives of communities, contributing to the public good and safeguarding the environment enhances our local presence and earns the trust of communities

  • Customers: supporting our trade partners to build their business provides us with diverse range of channels

  • Consumers: meeting consumer needs by offering choice and quality generates revenue, contributing to the sustainability of our business