The Coca‑Cola HBC business model is at the heart of everything we do. It defines the activities in which we engage, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders – in the short, medium and long term.

Our resources

It starts with our resources. We manage the resources available to our business carefully:

We add value by


Broadening our distribution while being more efficient...

Joining forces with our customers for flawless execution

Focusing on local procurement and developing Russian suppliers


And winning the trust of our consumers and stakeholders

Sharing value

Coca‑Cola HBC creates value for stakeholders which, in turn, builds value for the business over time.