The Coca‑Cola System, in the context of its global partnership with the Red Cross, displayed its concern to what had befallen the Kuban people – once the news for the natural disaster had come in, Coca‑Cola employees decided immediately to provide emergency supplies of drinking water to flood victims.

On July 6, Gelendzhik, Novorossiysk, Krymsk, Divnomoskoe, Nizhnebakanskaya and Neberdzhaevskaya were hit by rainstorms which flooded the surrounding areas. According to official sources, the number of victims has reached 30,000 with the death toll at 172.  Day one after the disaster, the company provided 54,000 litres of BonAqua drinking water to the disaster-struck regions.

Besides, the supply of drinking water to the local population, the employees of the Coca‑Cola System in Moscow, Orel, Ural and North-Western Regions decided to also provide material relief and began collecting basic necessities: food, clothing, footwear, and personal-care items, towels, plaid blankets etc. All collected items will be delivered to the official collection station for support to Krymsk residents in Moscow.

"The natural disaster has impacted on a great many people and it is our responsibility to provide them with the utmost support in these troubled times”, commented on the situation Head of the Russian Representative Office of the Red Cross and Red Crescent Societies, Davron Muhamadiev. “I am thankful to our partners, the Coca‑Cola System, for their prompt response in the first few days to rapidly address the vital issue of water necessity. It goes without saying that we will continue to use all our resources in a concerted effort to help victims overcome the consequences of the floods."

“We understand that all victims have gone through hell and high water. The disaster has taken its toll on dozens of people and hundreds of families who lost their homes. In such a grave situation, the Coca‑Cola System cannot stand by and watch. Jointly with our global partner, the Red Cross Society, we are doing everything we can do to provide assistance to the disaster-struck areas and communities”, stated Stefanos Vafeidis, General Director, Coca‑Cola Hellenic Russia.