13 December 2011 – The Coca‑Cola Hellenic Christmas Caravan, featuring 60 brightly decorated trucks departs today on a month-long journey through 47 Russian cities, bringing festive cheer to communities and thousands of young people in 63 orphanages and rehabilitation centers.
Continuing a ten-year tradition, around 1,200 Company employees dressed as Santa Clause and Snow Maidens will take part in a wide range of seasonal events and distribute more than 5,000 gifts and souvenirs to underprivileged children, some of whom made their wishes known in advance in letters sent to Santa and collected by Coca‑Cola Hellenic staff.
Among the gifts the youngsters will receive will be sweets, electronics, sports equipment and, of course, toys.
In addition to distributing presents, teams involved in the Coca‑Cola Hellenic Christmas Caravan will entertain children in a variety of ways. In Moscow young people will be invited to a skating rink at Gorky Park and a tour and lunch at the New Jerusalem Museum of History, Architecture and Arts; in Saint-Petersburg employees will join the Christmas Fair and participate in the Charity Program for orphans sponsored by the Hermitage Museum; in Orenburg a theatrical performance will be staged with contests and prizes; and in Voronezh and Krasnoyarsk a parade of Santas and Snow Maidens will be held.
In 2010 more than 100 employees took part in the colorful Krasnoyarsk parade, bringing joy to residents as they passed through the central square singing ‘Holidays are Coming’.
From today until 15 January 2012 the Coca‑Cola Hellenic Christmas Caravan will travel to the following Russian cities, town and villages: Kalyazin, Borovsk, Moscow, Filimonki township, Istra, Saint Petersburg, Samara, Togliatti, Zigulyevsk, ufa, Sterlitamak, Salavat, Orenburg, Voronezh, Mtsensk, Orel, Naberezhnye, Chelny, Kazan, Nizhny Novgorod, Dzerzhinsk, Perm, Tyumen, Kurgan, Chelyabinsk, Ekaterinburg, Rostov-on-Don, Kuleshovka, Azov, Eisk, Stavropol, Vladikavkaz, Mineralnyye Vody, Pyatigorsk, Inozemtsevo township, Volzhsky, Volgograd, Vladivostok, Krasnoyarsk, Irkutsk, Novosibirsk, Omsk, Tomsk, Kemerovo, Barnaul, and Novokuznetsk.
Since being introduced in Russia in 2001 the Coca‑Cola Hellenic Christmas Caravan has inspired similar festive events in other Coca‑Cola Hellenic countries, including Poland, the Czech Republic, Hungary, Lithuania, Latvia and Estonia.