Athens, 24 January 2011 – Coca‑Cola Hellenic today welcomed the opportunity to build uponits disaster response programme and community development projects across its 28 countriesfollowing the signing of a partnership agreement between the International Federation of RedCross and Red Crescent Societies (IFRC) and The Coca‑Cola Company (TCCC).

The global partnership involves a USD 2 million funding from The Coca‑Cola Company tosupport the IFRC’s work in disaster response and public engagement in communities as well asUSD 1 million donation from the Coca‑Cola Foundation to the IFRC Disaster ResponseEmergency Fund.

The Coca‑Cola Company and the Red Cross Red Crescent already work together in over 50countries. This new partnership, which employs the capabilities and expertise of local bottlingpartners, aims to increase collaboration between the Red Cross Red Crescent and the Coca‑Cola system. Coca‑Cola Hellenic has been active with national Red Cross Societies in 9countries over many years and welcomes the formalisation of the relationship in a focused,global way.

“By building on our connections with the IFRC we believe we can be better positioned tostructure and prepare activities that can address the growing sustainability challenges andthreats to vulnerable people in the communities we serve,” said Doros Constantinou, ChiefExecutive Officer, Coca‑Cola Hellenic. “Working together we will be able to more swiftly identifyneeds as well as the most efficient and effective ways to respond to them.”

Coca‑Cola Hellenic provided financial aid to victims of disasters, such as the 2004 Indian Oceantsunami and the 2009 Haiti earthquake. In addition Coca‑Cola Hellenic in Italy, in response tothe Abruzzo earthquake in 2009, helped by providing warehouse space, distributing food andother supplies and integrating employees of the company as volunteers in the Italian Red Cross.The company donated EUR 400,000 towards National Civil Protection projects and restorationof the local university. In response to the significant outbreak of the H1N1 swine flu in Ukraine in 2009, Coca‑ColaHellenic cooperated with the Ukrainian Red Cross in order to provide medical information andadvice. Within the first 48 hours after the outbreak, medical supplies and educational materialhad been delivered across the whole country. Following devastating fires in Greece in 2007 and last summer in Russia, and floods that sweptacross dozens of communities in Eastern Europe between May and August 2010, Coca‑ColaHellenic teams provided emergency relief and support to thousands of residents affected. In 2010, Coca‑Cola Hellenic in Greece launched an eight-month community healthcareprogramme called “I Care for My Health”, in collaboration with the Hellenic Red Cross and local authorities that provided residents of remote areas and islands health education and medical examinations. Coca‑Cola Hellenic Austria signed a three-year partnership agreement in 2010. To kick-off thepartnership, blood donation days were held. On a day-to-day basis Coca‑Cola Hellenic has worked with the IFRC to assist with vaccinationprogrammes and first aid training, land-mine awareness, and the supply of medical equipmentand education materials to combat diseases, among others. Information about the Group’s sustainability commitments and programmes is available at  www.coca-colahellenic.com . Details of IFRC activities can be found at  www.ifrc.org . About Coca‑Cola Hellenic

Coca‑Cola Hellenic is one of the world's largest bottlers of products of The Coca‑Cola Company with sales of morethan two billion unit cases, and 560 million customers buying its products annually. The company offers a diverserange of ready-to-drink non-alcoholic beverages in the sparkling, juice, juice drinks, water, sport, energy, tea andcoffee categories. Coca‑Cola Hellenic is committed to promoting sustainable development in order to create value forits business and for society. This includes providing products that meet the beverage needs of consumers, fosteringan open and inclusive work environment and conducting business in ways that protect and preserve the environmentand contribute to the socio-economic development of our local communities. Coca‑Cola Hellenic‘s shares are listedon the Athens Exchange (ATHEX: EEEK), with a secondary listing on the London Stock Exchange (LSE: CCB).Coca‑Cola Hellenic’s American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE:CCH). Coca‑Cola Hellenic is included in the Dow Jones Sustainability and FTSE4Good Indexes. For moreinformation on Coca‑Cola Hellenic Bottling Company, its products, people and commitment to sustainable businessplease visit  www.coca-colahellenic.com . About the International Federation of Red Cross and Red Crescent Societies

The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian anddevelopment network with nearly 100 million members, volunteers and supporters around the world. Together, we actbefore, during and after disasters and health crises to meet the needs and improve the lives of vulnerable people. Wedo so without discrimination as to nationality, race, gender, religious beliefs, class or political opinions. By supportinghumanitarian standards, working as partners in development, responding to disasters, and supporting healthier andsafer communities, we help reduce vulnerabilities, strengthen resilience and foster a culture of peace. The IFRC, our186 National Societies and the International Committee of the Red Cross together constitute the International RedCross Red Crescent Movement. For more information, please visit  www.ifrc.org . MEDIA ENQUIRIES Ulrike Gehmacher                                                 Tel: +43 181 413 2104 Public Affairs and Communication Manager           email :  ulrike.gehmacher@cchellenic.com Coca‑Cola Hellenic Paul Conneally                                                      Tel: + 41 22 730 46 69 Media and External Communications Manager      email :  paul.conneally@ifrc.org International Federation of Red Cross and Red Crescent Societies