Coca‑Cola Hellenic announced the appointment of Stephan-Maria Weber to the newly created position of Commercial Director. Mr. Weber’s responsibilities will include aligning Operations and supportive commercial functions, developing and implementing strategies with partners, and accelerating the development of Commercial Capabilities. All Regional Operations and National Key Accounts as well as Marketing, Commercial Capabilities and Business Development functions will report to Mr. Weber.

Announcing Mr. Weber’s appointment, Stefanos Vafeidis, Coca‑Cola Hellenic Russia General Manager, said, “Stephan’s ability to manage strong and capable teams, his open-minded approach to challenges, plus his enthusiasm and determination make him a valuable addition to our Country Management Team”.

Stephan-Maria Weber commented, “I am delighted to have the opportunity to contribute to the further development of Coca‑Cola Hellenic Russia’s activities in the marketplace, and to helping to maximize our impact on the results, and people development”.

Mr. Weber started his career in 1991as a District Manager with Procter  & Gamble in Germany. In 1997 he joined British American Tobacco in Switzerland where he gained further experience in commercial areas. In 2004 he became Sales distribution  & Trademarketing Director for Europe in SAB Miller Company, was named a Member of the company’s Executive Committee, and in 2007 was appointed Managing Director for operations in Romania. From 2010 Mr. Weber held Managing director position at Nurdie Company.

Mr. Weber is a graduate of the University of Bayreuth (Germany). He holds a PhD in Economics from the European Business School of Germany and an MBA from the University of Western Illinois (USA).