Since 2004, Coca‑Cola Hellenic in Russia’s Green teams conduct clean-ups. Annually, about 10,000 people participate in clean-up events in city parks, along riverbanks, lakes, ponds, and nature reserves.

Participants include employees, students, city administrations representatives, the company’s regional media partners, local environmental organizations and local residents. In April-May 2010 Green team initiatives were conducted in 14 cities cleaning 11 km of coastline and collecting 170,000 litres of rubbish.